carinawachsmann_nissan

Art direction & backstage photography for NISSAN

Carina Wachsmann, co-founder from Rust&Gold, flew all the way from Paris to LA for a commercial advertisement for Nissan Qashqai.

After she spent half a year of hard work curating the Art Direction at TBWA, in January 2014 “Fly by night – The Ultimate Urban experience” finally premiered globally. Carina was also assigned to shoot the backstage photos while the renowned director Joseph Kosinski (Tron, Oblivion) captured the excitement of driving a Qashqai through the metaphor of a man zip wiring from his office into the city. The urban sounding groove of “Right here, right now” from Fat Boy Slim pushes the energy and attitude of the car.

Take a look at her photos and art direction work on Nissan’s latest commercial (video here)
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