Art direction & backstage photography for NISSAN
Carina Wachsmann, co-founder from Rust&Gold, flew all the way from Paris to LA for a commercial advertisement for Nissan Qashqai.
After she spent half a year of hard work curating the Art Direction at TBWA, in January 2014 “Fly by night – The Ultimate Urban experience” finally premiered globally. Carina was also assigned to shoot the backstage photos while the renowned director Joseph Kosinski (Tron, Oblivion) captured the excitement of driving a Qashqai through the metaphor of a man zip wiring from his office into the city. The urban sounding groove of “Right here, right now” from Fat Boy Slim pushes the energy and attitude of the car.